Artisanal Burgers & Dining (KNK · Anna Nagar · ECR)
Melt India
Full marketing and advertising engagement pairing mouth-watering content with sequential Meta ads.
Melt India
Full marketing and advertising engagement pairing mouth-watering content with sequential Meta ads.
What Melt India Needed
Omnichannel marketing management, content production, social media strategy, and a disciplined sequential paid advertising rollout across 3 Chennai outlets.
What Blooming Media Did
3-Phase Sequential Paid Media Plan (Phase 1: Reach & Followers → Phase 2: Engagement → Phase 3: Walk-in 'Get Directions' CTAs localized to KNK, Anna Nagar, and ECR radii).
Exact Scope of Deliverables
- Overall Marketing
- Meta Ads
- Performance Marketing
- Social Media
- Content
- Campaigns
High-craving food photography of artisanal smash brioche burgers, loaded crinkle fries, and behind-the-counter action.
Implemented a sequential ad budget allocation avoiding learning phase dilution, moving warm audiences from profile follows into localized Google Maps directions.
Per-outlet geo-targeted flights: KNK (2.5km upscale), Anna Nagar (3km family/student), and ECR (4km destination weekend drive-in).
Key Campaign Outcomes
- Ad Flight
- 3-Phase Sequential
- Target Outlets
- KNK · Anna Nagar · ECR
- Walk-in Radii
- 2.5km – 4km Radius
Unified social media storytelling and engineered measurable local walk-ins without ad budget fragmentation.
Let's bloom your brand beyond the feed.
Tell us what you're running today and where you're aiming. We'll evaluate your funnel and share concrete growth strategies on our first call.